I have this phrase that springs to mind every time I have to undertake something new, it was drummed into me at an early age you see, and I have never forgotten it – ‘proper preparation prevents poor performance’ –
Getting Market Research Right
We’ve all heard of the ‘P’ mantra in one format or another, some cannot be published before the watershed so here is the cleanest and most familiar one : Proper Preparation Prevents Poor Performance. Relating this to market research, this