As I’m now working closely with Red Evolution on inbound marketing projects, most of my blogging is happening over on the Red Evo website. Here are some recent highlights that you might find useful: Why Marketing is even more Important
What’s the Difference between Sales Content and Marketing Content?
In this video Bryony Thomas, author of Watertight Marketing, explains the difference between sales content and marketing content, and how it applies to content marketing. If your content has a price listed, and effectively says ‘buy from us’ it’s sales
How to Make a Podcast and Why you Should
After investigating video blogging I then examined podcasting and audio content. Audio content brings words to life. It’s like listening to the radio, which is something most people do on a near daily basis. Audio is familiar and grabs the
How to Make a Video Blog
Much of the feedback from the last video – Why Video Blogging Should be in your Content Plan – consisted of questions about how to do it, how long it takes and what equipment you need. This video addresses these questions
Why Video Blogging should be in your Content Plan
As this week’s post is all about video blogging – why you should do it and how to get going, it’s only right that it should be a video blog! The main points (for those who prefer reading) are: Don’t
A Few Top Marketing Tips
As some of you may know, I was a guest speaker today at the BWS Live Event in Aberdeen, in an Ask the Expert session. I thought it would be a good idea to share a few of the tips
How to build a brief for a website review
Drum Roll Curtain Up Ta da! Welcome back for part II and hints and tips on how to devise a brief to carry out a website review. Without wishing to hark back to one of the many times that I
What’s this SEO All About?
Guest Post by Jonathan Harrison, Infaweb. Time after time I hear people say they need it, I hear people say they are doing it and I hear people saying “How Much?” But the SEO educated people say bring it on…
Using analytics to ‘age’ your website
Firstly I would like to apologise for the last blog not being as advertised, but as you were left in the capable hands of the lovely Mrs Mitchell-Mehta who taught you about exhibiting must dos, it more than makes up
The tell tale signs that your website is in the autumn of its life
Okay, okay, before you sigh at being reminded that summer is long gone and we are now destined to be clad in the best a sheep can offer for the foreseeable future, there is some good that can come out