From PR Agencies to SEO Specialists and everything in between, marketing is a broad, varied and often confusing discipline. Here is an explanation of who does what, and which marketing supplier you should use for which job. Advertising Agency These
All about Content and Online Marketing
As I’m now working closely with Red Evolution on inbound marketing projects, most of my blogging is happening over on the Red Evo website. Here are some recent highlights that you might find useful: Why Marketing is even more Important
How to Make a Video Blog
Much of the feedback from the last video – Why Video Blogging Should be in your Content Plan – consisted of questions about how to do it, how long it takes and what equipment you need. This video addresses these questions
Why Video Blogging should be in your Content Plan
As this week’s post is all about video blogging – why you should do it and how to get going, it’s only right that it should be a video blog! The main points (for those who prefer reading) are: Don’t
A Few Top Marketing Tips
As some of you may know, I was a guest speaker today at the BWS Live Event in Aberdeen, in an Ask the Expert session. I thought it would be a good idea to share a few of the tips
Word of Mouth Marketing meets Inbound Marketing
I’ve never actually been to Italy but whenever it is mentioned a distinct image is conjured in my mind’s eye that encapsulates a simple and wholesome life. To me, the weatherbeaten washerwomen who adorn the town’s congregative fountain encapsulate a
How to make an impression with content
Regulars to this blog will probably have heard me speak about Inbound Marketing, and if there are any newbies in the room who haven’t yet heard that term this is what it means, in a nutshell; “ Inbound marketing refers
How to make a piece of content go further
Against my better judgement, I am going to begin this article with some well known, perhaps cliched, phrases as all will become clear as you read on… ‘Don’t reinvent the wheel’ and ‘if it ain’t broke, don’t fix it
Inbound Marketing – all about the Content
If any of you have kids, or have been present at a children’s party, then you will know that no matter how pretty the wrapping is, whether the gift was hand delivered by Elsa from Frozen herself or whether the
New Year – New Plan…
Happy New Year to you all and best wishes for 2015 from the team at Début Marketing. Despite barely being into week two of January I have already heard some outrageous “ New Year plans” from my friends and