In this video Bryony Thomas, author of Watertight Marketing, explains the difference between sales content and marketing content, and how it applies to content marketing.

If your content has a price listed, and effectively says ‘buy from us’ it’s sales content. High quality marketing content does not talk about these things. It starts a conversation, and acts as a helpful step into a conversation where those things might then come up at the appropriate time.

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What’s the Difference between Sales Content and Marketing Content?
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