Word of Mouth Marketing meets Inbound Marketing

I’ve never actually been to Italy but whenever it is mentioned a distinct image is conjured in my mind’s eye that encapsulates a simple and wholesome life. To me, the weatherbeaten washerwomen who adorn the town’s congregative fountain encapsulate a

Making use of Marketing Acronyms

Street slang, business speak, urban dictionary entries, new entries to the Oxford English Dictionary, text talk; what is it all about? With time becoming a more precious commodity and convenience being a key factor, It seems that even words are

The customer is always right Part 2

Thank you very much to Julie who saved my bacon last week when a lost passport issue intervened in my blog writing plans, but like she said, I am back in the hot seat this week and wanted to carry

Marketing – the old fashioned way.

“If you want something done – do it yourself” There is an element of truth behind this statement and some may argue even method in its madness. In the day and age where there is an app for almost everything

How to use your customers as part of your Marketing Team

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There are so many cliched phrases about size; size doesn’t matter, the bigger the better, small is beautiful; that sort of thing, and for the most part when it comes to marketing size doesn’t matter. You can have a marketing