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Analytics – your website’s best friend

Throughout history, there have been pairings that, well, quite simply, just work.  They have coexisted in perfect harmony, using each other’s artistic contributions to cement a beautiful partnership.  Sonny and Cher, Rogers and Astaire and now webpages and analytics –

Caroline Fraser-Wilson May 24, 2012 marketing, websites No Comments Read more

Segmentation Counts

A few days ago I received an email from an airline. Nothing unusual there, as they email me special offers from time to time. However, this particular special offer was a little surprising. They were offering me a  flight from

Julie Mitchell-Mehta March 1, 2010 marketing No Comments Read more

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