How your Surroundings can Affect your Performance

Throughout this series of blogs we have looked at many factors that can affect and influence your business, product range and success. This week it is all about location, location, location and how a cleverly picked spot can lead customers

Researching for message consistency

I have this phrase that springs to mind every time I have to undertake something new, it was drummed into me at an early age you see, and I have never forgotten it – ‘proper preparation prevents poor performance’ –

How to improve online copy

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When I started out as a copywriter it was quite a challenge to take off my creative, flowery hat and don the purposeful cap. But if you want your copy to work then needs must. So shelf the pretty bonnet

Is your message getting across?

Here’s a question for you, how many text messages do you send a day? If you are anything like me the number is probably in the high tens because this method of communication is quick and easy and getting your

Choose the right advertising for your business

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Adverts. They are everywhere, and how often have you seen one that has left you less than inclined to rush out and buy what it was (trying) to promote. And have you ever noticed the types of adverts that are

Are you talking to me?

Yo, word up ma peeps, a big shout out to all the comrades, this here be da bomb y’all, it be rockin the schizzle ayyyyeee!! Roughly translated as… A big hello to all my readers, welcome back. This week’s blog