Which Marketing Company should you Choose?

From PR Agencies to SEO Specialists and everything in between, marketing is a broad, varied and often confusing discipline. Here is an explanation of who does what, and which marketing supplier you should use for which job. Advertising Agency These

All about Content and Online Marketing

As I’m now working closely with Red Evolution on inbound marketing projects, most of my blogging is happening over on the Red Evo website. Here are some recent highlights that you might find useful: Why Marketing is even more Important

What’s the Difference between Sales Content and Marketing Content?

In this video Bryony Thomas, author of Watertight Marketing, explains the difference between sales content and marketing content, and how it applies to content marketing. If your content has a price listed, and effectively says ‘buy from us’ it’s sales

A Few Top Marketing Tips

As some of you may know, I was a guest speaker today at the BWS Live Event in Aberdeen, in an Ask the Expert session. I thought it would be a good idea to share a few of the tips

Reviewing changes to your website

I’m a sucker for tradition; I love a happy ending and the good guy always prevails in my stories so in the final part of this blog trilogy we meet our prince charming who, for the purposes of cohesiveness, will

How can I trigger a sale?

Everyone will be able to relate to this week’s content as you more than likely practice it on a daily basis. Whether it’s getting the kids to eat their greens or reaching that all important sales target, it all boils

Social media – getting the right tone

This may seem like an odd question as the answer is often correctly presumed to be yes, especially in this day and age, but do you use social media for business? This avenue of interaction and self promotion is rapidly

How to start promoting your business or product

Now, I can tell you straight away, before you even get comfortable with a cuppa and settle for the long haul, that this topic will require at least two blog installments. So now my next step is to tell you

New Year, New Objectives

In timely fashion, I would like to wish all our readers a happy and prosperous new year. Many of you will have made resolutions pertaining to your personal life and some of you will have broken them already. That is

A marketeer’s Christmas carol

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As I write the penultimate blog of the year on the 12th of the 12th 2012, despite it not getting published until tomorrow, it seems only fitting that this topic should continue the festive feel and

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