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Marketing to New and Existing Customers

Existing Customers vs New Customers…the pros and pros! Customers are the lifeblood of all businesses. No matter what industry you are in and no matter what type of product and service you offer, you need customers to keep your business

Caroline Fraser-Wilson March 12, 2015 business, customer service, marketing, sales No Comments Read more

Tips for Spring Cleaning Your Marketing Activity

I’ve been holding off with this post for a wee while now because quite frankly it didn’t seem befitting to write a ‘spring cleaning’ blog post whilst hailstones were annoyingly tap, tap, tapping at my window. But now that I

Caroline Fraser-Wilson May 2, 2013 business, marketing, social media, social networking, websites No Comments Read more

Top 10 Tips to Boost Sales and Customer Interest

Well we made it halfway through April without the ‘showers’ dampening our entrepreneurial spirit but the real question this week is not do we make our brollies a permanent fixture but what can we do to prevent a cloud hanging

Caroline Fraser-Wilson April 18, 2013 business, marketing, sales, social media No Comments Read more

How to write a marketing plan

Well you’re back for more are you? You are gluttons for punishment, but, do you know what? I don’t blame you…especially with the enticement of a visual treat such as this. So sit back, relax, keep your arms and legs

Caroline Fraser-Wilson May 30, 2012 marketing No Comments Read more

Top 5 reasons why you need a marketing plan

Really, you should have a marketing plan for your business. Here’s why: 1. Action. Having a written down plan (which is preferably stuck on your wall) will remind you to do something, anything, to generate the next batch of enquiries.

Julie Mitchell-Mehta December 1, 2011 business, marketing 1 Comment Read more

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