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Is your message in a Bottleneck?

Does anyone actually know if a message has ever been sent in a bottle the way Daniel Defoe would have us believe in Robinson Crusoe?  What is the feasibility of it actually reaching anywhere, let alone the right place, without

Caroline Fraser-Wilson July 17, 2014 business, marketing, sales No Comments Read more

How to Create an Effective Advert

If they’re not on the TV, they’re on the radio; if they’re not on the radio they are in magazines; if the magazines don’t get you the billboards might; be wary of supermarkets too and the internet is teeming with

Caroline Fraser-Wilson April 17, 2014 business, marketing, sales No Comments Read more

Is your message getting across?

Here’s a question for you, how many text messages do you send a day?  If you are anything like me the number is probably in the high tens because this method of communication is quick and easy and getting your

Caroline Fraser-Wilson March 27, 2014 business, copywriting, marketing, social media No Comments Read more

My Moans about Marketing Mistakes

Good morning all, darn cold isn’t it!?  Of course being Scottish I do love to gripe about the weather despite the expectation that I am used to it, so just for today I shall refrain and keep my meteorological opinions to

Caroline Fraser-Wilson September 26, 2013 copywriting, marketing, sales No Comments Read more

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