Getting the best out of a campaign

In dedication to the John Lewis Monty the Penguin advert (which we love!), or the “Christmas fairies” M&S campaign, I decided to look at what a marketing campaign is and how to get the most out of one. So guess

Improving your online copy

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I for one hate waiting. Perhaps it’s my mixed blood for I certainly do not fall into the ‘Brits love to queue’ category, and I especially don’t like having my time wasted. I will take the quick option where possible

The Perfect Communication

We all have our own ideas of what ‘perfect’ is, or if it even exists for that matter, but what we can be sure of is that when we are communicating, there is a right and a wrong way of

How customers perceive you through your marketing

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Here is a question for you…how often have you made an unfavourable prejudgement of a person, product or company on face value and then found out that you were wrong once you had a little more info.? Yeah, me too,