Much of the feedback from the last video – Why Video Blogging Should be in your Content Plan – consisted of questions about how to do it, how long it takes and what equipment you need. This video addresses these questions
How to make a piece of content go further
Against my better judgement, I am going to begin this article with some well known, perhaps cliched, phrases as all will become clear as you read on… ‘Don’t reinvent the wheel’ and ‘if it ain’t broke, don’t fix it
How to improve online copy
When I started out as a copywriter it was quite a challenge to take off my creative, flowery hat and don the purposeful cap. But if you want your copy to work then needs must. So shelf the pretty bonnet
Is your message getting across?
Here’s a question for you, how many text messages do you send a day? If you are anything like me the number is probably in the high tens because this method of communication is quick and easy and getting your
How to turn a lead into a customer
A common goal for many companies we speak to and work with is to “gather leads”. By leads, I don’t mean the wires used to jump start a car (although Début Marketing can source these for you too should you
Marketing essentials for charities
One of the first things that immediately comes to mind when asked “how do charities market themselves?” or “how do charities raise money?” is the relentless people who stand tabard clad on the street with their clipboards and money tins
Turning the corner when cutting copy
“Whether you have a website or are testing other channels of communication like email, catalogues, flyers, direct pitches, headlines etc, fear not, the fundamentals are the same, you still have a short space of time to convey your message and
How and when to contact customers
No one likes to be pestered, especially when it is via repetitive communication. And I am sure we are all familiar with the brash junk mail flyers that cause the cluttering of our doormats to become a daily occurrence? And
Tips for Spring Cleaning Your Marketing Activity
I’ve been holding off with this post for a wee while now because quite frankly it didn’t seem befitting to write a ‘spring cleaning’ blog post whilst hailstones were annoyingly tap, tap, tapping at my window. But now that I
Using different communication channels to meet objectives
Gosh it’s been a cold one, my fingers have almost forgotten what it’s like to enjoy full functionality! But fear not, I will struggle on to bring you this week’s topic…How to use different marketing communication channels to meet your