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Début Marketing is now part of Inbound Marketing agency, Red Evolution. Please pop over and visit our blog too! Julie

All about Content and Online Marketing

As I’m now working closely with Red Evolution on inbound marketing projects, most of my blogging is happening over on the Red Evo website. Here are some recent highlights that you might find useful: Why Marketing is even more Important

How to Make a Podcast and Why you Should

After investigating video blogging I then examined podcasting and audio content. Audio content brings words to life. It’s like listening to the radio, which is something most people do on a near daily basis. Audio is familiar and grabs the

A Few Top Marketing Tips

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As some of you may know, I was a guest speaker today at the BWS Live Event in Aberdeen, in an Ask the Expert session. I thought it would be a good idea to share a few of the tips

How to Tailor Information for Prospects

This is not like when you have a birthday party for your son or daughter and discover you have to account for a lactose intolerant guest who then has to be excluded from the jelly and ice cream ritual

How do you know if a lead qualifies?

Does anyone remember the uncertainty of what being the recipient of a shove in the playground meant? Ironically this backhanded action was deemed as a compliment in my day and one could take with some certainty that the giver of

Word of Mouth Marketing meets Inbound Marketing

I’ve never actually been to Italy but whenever it is mentioned a distinct image is conjured in my mind’s eye that encapsulates a simple and wholesome life. To me, the weatherbeaten washerwomen who adorn the town’s congregative fountain encapsulate a

How to personalise an online customer experience

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Whilst the act of physically shopping is still often regarded as a pastime reserved for “ladies who lunch” as they are perceived to have more disposable time than the 9-5 grafters amongst us and can ponder on all the

How to make an impression with content

Regulars to this blog will probably have heard me speak about Inbound Marketing, and if there are any newbies in the room who haven’t yet heard that term this is what it means, in a nutshell; “ Inbound marketing refers

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