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Tag Archives: direct marketing
Email marketing – what is the law?
There continues to be a lot of confusion about what you can and can’t do when it comes to emailing your prospects and customers. There are two key points to note first: 1. There is a difference between emailing individual … Continue reading
Posted in business, marketing
Tagged direct marketing, email marketing, marketing, marketing law
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Segmentation Counts
A few days ago I received an email from an airline. Nothing unusual there, as they email me special offers from time to time. However, this particular special offer was a little surprising. They were offering me a flight from … Continue reading
Posted in marketing
Tagged database, direct marketing, mailing, marketing, segmentation, targeting
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