The phrase “a sure bet” is probably something you are likely to hear surreptitiously whispered between the duster coat clad boys on the spit and sawdust forecourt of the gee gees racetrack rather than in marketing circles. And, even
Personalisation through Customer Profiling
“What kind of chair are you?” I was asked this question a few years ago now, when I started out as a copywriter. Obviously I had never thought of myself as a type of chair before so my answer went
Personalisation using demographics
Whenever I finish a blog and think of the next topic I always ask myself “can it be explained in one blog or will it need two”. This topic, my friends, requires two. To save confusion not to mention a