Personalisation through Customer Profiling

“What kind of chair are you?” I was asked this question a few years ago now, when I started out as a copywriter. Obviously I had never thought of myself as a type of chair before so my answer went

Personalisation using demographics

Whenever I finish a blog and think of the next topic I always ask myself “can it be explained in one blog or will it need two”. This topic, my friends, requires two. To save confusion not to mention a

Maximise your Communications

Communication, it’s come a long way since the worldwide recognised grunt and nod of the head accompanied by a feeble non-directional point (although this can still be witnessed), even the trusty carrier pigeon has long since become obsolete, destined to

What To Use Analytics For

So, it’s that time again, your weekly installment of marketing hints, tips and questions answered comes to you this time in the form of an insight into analytics. Online benefits from one huge plus when it comes to understanding your

Choose the right advertising for your business

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Adverts. They are everywhere, and how often have you seen one that has left you less than inclined to rush out and buy what it was (trying) to promote. And have you ever noticed the types of adverts that are