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Copywriting | Debut Marketing

Turning the corner when cutting copy


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“Whether you have a website or are testing other channels of communication like email, catalogues, flyers, direct pitches, headlines etc, fear not, the fundamentals are the same, you still have a short space of time to convey your message and

The tell tale signs that your website is in the autumn of its life


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Okay, okay, before you sigh at being reminded that summer is long gone and we are now destined to be clad in the best a sheep can offer for the foreseeable future, there is some good that can come out

Outsourcing…Yes or No?


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Assuming that you are all now newly fledged business people, I am sure your heads are reeling from American football league sounding acronyms which you nod and smile in response to as if you have been using them for years,

What’s in a brief, and why are they so important?


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Yes you’ve guessed it, I am back with this week’s topic and not forgetting the promise I made to you last week, it is somewhat light hearted compared to the whole load of ‘do nots’ thrust upon you last week.

How to park your website traffic


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Right, much like a long journey, we have a lot of ground to cover this week so I’ll skip the formalities and get straight to it, I think we know each other well enough by now anyway…? How to Park

Why do I need a blog?


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  Think of it this way…would you look a gift horse in the mouth? Whilst some still perceive blogs as a way for frustrated writers to release their pent up views on anything and everything, in the business world they

Who’s checking? Why English matters


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We’ve all been there before. You’re walking along a quaint high street, enjoying a nice day out in town (or putting up with the kids moaning about how they want a toy you really can’t afford), when you decide that