Turning the corner when cutting copy

“Whether you have a website or are testing other channels of communication like email, catalogues, flyers, direct pitches, headlines etc, fear not, the fundamentals are the same, you still have a short space of time to convey your message and

The tell tale signs that your website is in the autumn of its life

Okay, okay, before you sigh at being reminded that summer is long gone and we are now destined to be clad in the best a sheep can offer for the foreseeable future, there is some good that can come out

Outsourcing…Yes or No?

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Assuming that you are all now newly fledged business people, I am sure your heads are reeling from American football league sounding acronyms which you nod and smile in response to as if you have been using them for years,

What’s in a brief, and why are they so important?

Yes you’ve guessed it, I am back with this week’s topic and not forgetting the promise I made to you last week, it is somewhat light hearted compared to the whole load of ‘do nots’ thrust upon you last week.

How to park your website traffic

Right, much like a long journey, we have a lot of ground to cover this week so I’ll skip the formalities and get straight to it, I think we know each other well enough by now anyway…? How to Park

Why do I need a blog?

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Think of it this way…would you look a gift horse in the mouth? Whilst some still perceive blogs as a way for frustrated writers to release their pent up views on anything and everything, in the business world they

Who’s checking? Why English matters

We’ve all been there before. You’re walking along a quaint high street, enjoying a nice day out in town (or putting up with the kids moaning about how they want a toy you really can’t afford), when you decide that