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copy writing

How to improve online copy

When I started out as a copywriter it was quite a challenge to take off my creative, flowery hat and don the purposeful cap.  But if you want your copy to work then needs must.  So shelf the pretty bonnet

Caroline Fraser-Wilson April 10, 2014 copywriting, marketing, sales No Comments Read more

How the written word can be just as persuasive as a meeting

For centuries the written word has captured the attention of millions with its ability to transport a reader to another time or location, change their mood and even influence their behaviour. You may be wondering what exactly this has to

Caroline Fraser-Wilson April 25, 2013 copywriting, marketing, sales No Comments Read more

Headlines vs different types of promotional material – 2:1 odds on headlines

Wow, is it really that time again? I cannot believe it has been a whole week since I imparted some more pearls of wisdom. You would think with all these pearls, gold dust ditties and nuggets, and little gems that

Caroline Fraser-Wilson June 15, 2012 copywriting, marketing, sales, websites No Comments Read more

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