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Copy Writing | Debut Marketing

How to improve online copy


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When I started out as a copywriter it was quite a challenge to take off my creative, flowery hat and don the purposeful cap.  But if you want your copy to work then needs must.  So shelf the pretty bonnet

How the written word can be just as persuasive as a meeting


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For centuries the written word has captured the attention of millions with its ability to transport a reader to another time or location, change their mood and even influence their behaviour. You may be wondering what exactly this has to

Headlines vs different types of promotional material – 2:1 odds on headlines


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Wow, is it really that time again? I cannot believe it has been a whole week since I imparted some more pearls of wisdom. You would think with all these pearls, gold dust ditties and nuggets, and little gems that