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Using different communication channels to meet objectives

Gosh it’s been a cold one, my fingers have almost forgotten what it’s like to enjoy full functionality! But fear not, I will struggle on to bring you this week’s topic…How to use different marketing communication channels to meet your

Caroline Fraser-Wilson March 28, 2013 business, marketing, sales No Comments Read more

Marketing & Advertising – Tag team or Opponents?

Warning: This blog promotes gambling. So once again the issue of ‘marketising’ is about to be tackled. Most would argue that there is not really a difference between the mighty M and the abundant A but as you read on

Caroline Fraser-Wilson September 14, 2012 business, marketing, sales No Comments Read more

Headlines vs different types of promotional material – 2:1 odds on headlines

Wow, is it really that time again? I cannot believe it has been a whole week since I imparted some more pearls of wisdom. You would think with all these pearls, gold dust ditties and nuggets, and little gems that

Caroline Fraser-Wilson June 15, 2012 copywriting, marketing, sales, websites No Comments Read more

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