Inbound marketing is a strategy aimed at ensuring that your business is found by customers when they need it. Also known as content marketing or permission marketing, it presents your message in the right format at the right time, to match the stage of the buying process of the potential customer.
It’s effectively at the opposite end of the scale to outbound or interruption marketing where you place advertising in front of people who are not actively looking for your business, products or services.
Intuitively inbound marketing just makes sense as it presents your offering at the exact time people are looking for it. By providing valuable, relevant information and helping your audience find the information they want, when they want it, you demonstrate your expertise in your field, and ultimately make your product or service more desirable.
This short video explains the basics.
Using a powerful combination of multimedia content coupled with search engine friendly, hard-working websites and the latest automation techniques, with a constant focus on the customer, you can move your audience through the decision making process from initial awareness of what you do, right through to becoming a loyal advocate of your business.
With our tried and tested marketing planning process and a full range of content tools including search engine optimisation (SEO), search engine marketing (SEM), social media marketing (SMM), blogging, downloadable information, video, audio, graphics, presentations and newsletters we can help you create an inbound strategy to entice buyers into your business and encourage them to stay there. The process includes:
- Marketing Audit to identify priority areas of activity
- Content-focused marketing plan covering each stage of the buying process, for each market segment being targeted
- Content planning
- Content creation
- Landing pages
- Social media management
- Automated lead nurturing
- Customer communications
- Measurement and review
We work in partnership with inbound marketing agency, Red Evolution, to provide an end to end service.