Which Marketing Company should you Choose?

From PR Agencies to SEO Specialists and everything in between, marketing is a broad, varied and often confusing discipline. Here is an explanation of who does what, and which marketing supplier you should use for which job. Advertising Agency These

All about Content and Online Marketing

As I’m now working closely with Red Evolution on inbound marketing projects, most of my blogging is happening over on the Red Evo website. Here are some recent highlights that you might find useful: Why Marketing is even more Important

Why Video Blogging should be in your Content Plan

As this week’s post is all about video blogging – why you should do it and how to get going, it’s only right that it should be a video blog! The main points (for those who prefer reading) are: Don’t

Make your Content Valuable to Search Engines

Most of us will at some point in our lives have been labelled, tried some reinvention exercises to get rid of said labels, labelled others, and undoubtedly have been told not to as it was a “nasty trait of

How to make an impression with content

Regulars to this blog will probably have heard me speak about Inbound Marketing, and if there are any newbies in the room who haven’t yet heard that term this is what it means, in a nutshell; “ Inbound marketing refers

How to make a piece of content go further

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Against my better judgement, I am going to begin this article with some well known, perhaps cliched, phrases as all will become clear as you read on… ‘Don’t reinvent the wheel’ and ‘if it ain’t broke, don’t fix it

Inbound Marketing – all about the Content

If any of you have kids, or have been present at a children’s party, then you will know that no matter how pretty the wrapping is, whether the gift was hand delivered by Elsa from Frozen herself or whether the

Click with Pay Per Click Advertising

Online Marketing…the Digital world…Scary place eh? Not really. I think too much is made of the complexity of digital marketing. SEO, CPM, PPC; following on from last week’s blog post, there are acronyms everywhere online, but one of these acronyms

Simple online business influencers

Hello all, following on from last week I hope you haven’t upped sticks and moved and I will have an audience for this week’s installment – How your surroundings can affect you from an online business perspective. Offline and

What is being said about you and your industry?

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I walked into a room the other day and someone said to me, “are your ears burning?” As I hadn’t been sunning myself or misusing my hair straighteners this could only mean one thing, the group in the room were

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