What’s the Difference between Sales Content and Marketing Content?

In this video Bryony Thomas, author of Watertight Marketing, explains the difference between sales content and marketing content, and how it applies to content marketing. If your content has a price listed, and effectively says ‘buy from us’ it’s sales

How to Tailor Information for Prospects

This is not like when you have a birthday party for your son or daughter and discover you have to account for a lactose intolerant guest who then has to be excluded from the jelly and ice cream ritual

How do you know if a lead qualifies?

Does anyone remember the uncertainty of what being the recipient of a shove in the playground meant? Ironically this backhanded action was deemed as a compliment in my day and one could take with some certainty that the giver of

Using Customer Personas to Estimate Lifetime Value

The phrase “a sure bet” is probably something you are likely to hear surreptitiously whispered between the duster coat clad boys on the spit and sawdust forecourt of the gee gees racetrack rather than in marketing circles. And, even

How to Measure the Value of your Customers

So last week we talked about buckets of water, leaks, refilling and plugging the holes, it was thirsty work so whilst rewarding myself with refreshing, a chilled pint… of water (well, it was a “school” night) I started thinking about

Marketing to New and Existing Customers

Existing Customers vs New Customers…the pros and pros! Customers are the lifeblood of all businesses. No matter what industry you are in and no matter what type of product and service you offer, you need customers to keep your business

How to personalise an online customer experience

Whilst the act of physically shopping is still often regarded as a pastime reserved for “ladies who lunch” as they are perceived to have more disposable time than the 9-5 grafters amongst us and can ponder on all the

Making use of Marketing Acronyms

Street slang, business speak, urban dictionary entries, new entries to the Oxford English Dictionary, text talk; what is it all about? With time becoming a more precious commodity and convenience being a key factor, It seems that even words are

How to set objectives and goals

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When I was a kid I flitted from career choice to career choice at least once every two years. At first I wanted to be a Fire-woman, then it was an Accountant and a few months later Lawyer was the

How to boost sales post Christmas

Right now, I bet, the majority of you are not thinking beyond this time two weeks from now when hopefully you will have done all your shopping, had the groceries delivered and avoided any dining chair disasters thanks to

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