Last week I spoke about how to build customer personas in order to market to them more effectively and nurture them along their buying journey, and today we are going to look at other things that you can do in
Using Customer Personas to Estimate Lifetime Value
The phrase “a sure bet” is probably something you are likely to hear surreptitiously whispered between the duster coat clad boys on the spit and sawdust forecourt of the gee gees racetrack rather than in marketing circles. And, even
How to Measure the Value of your Customers
So last week we talked about buckets of water, leaks, refilling and plugging the holes, it was thirsty work so whilst rewarding myself with refreshing, a chilled pint… of water (well, it was a “school” night) I started thinking about
Marketing to New and Existing Customers
Existing Customers vs New Customers…the pros and pros! Customers are the lifeblood of all businesses. No matter what industry you are in and no matter what type of product and service you offer, you need customers to keep your business
How to personalise an online customer experience
Whilst the act of physically shopping is still often regarded as a pastime reserved for “ladies who lunch” as they are perceived to have more disposable time than the 9-5 grafters amongst us and can ponder on all the
Make your Content Valuable to Search Engines
Most of us will at some point in our lives have been labelled, tried some reinvention exercises to get rid of said labels, labelled others, and undoubtedly have been told not to as it was a “nasty trait of
How to make an impression with content
Regulars to this blog will probably have heard me speak about Inbound Marketing, and if there are any newbies in the room who haven’t yet heard that term this is what it means, in a nutshell; “ Inbound marketing refers
How to make a piece of content go further
Against my better judgement, I am going to begin this article with some well known, perhaps cliched, phrases as all will become clear as you read on… ‘Don’t reinvent the wheel’ and ‘if it ain’t broke, don’t fix it
Inbound Marketing – all about the Content
If any of you have kids, or have been present at a children’s party, then you will know that no matter how pretty the wrapping is, whether the gift was hand delivered by Elsa from Frozen herself or whether the
Click with Pay Per Click Advertising
Online Marketing…the Digital world…Scary place eh? Not really. I think too much is made of the complexity of digital marketing. SEO, CPM, PPC; following on from last week’s blog post, there are acronyms everywhere online, but one of these acronyms