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Début Marketing is now part of Inbound Marketing agency, Red Evolution. Please pop over and visit our blog too! Julie

Which Marketing Company should you Choose?

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From PR Agencies to SEO Specialists and everything in between, marketing is a broad, varied and often confusing discipline. Here is an explanation of who does what, and which marketing supplier you should use for which job. Advertising Agency These

All about Content and Online Marketing

As I’m now working closely with Red Evolution on inbound marketing projects, most of my blogging is happening over on the Red Evo website. Here are some recent highlights that you might find useful: Why Marketing is even more Important

What’s the Difference between Sales Content and Marketing Content?

In this video Bryony Thomas, author of Watertight Marketing, explains the difference between sales content and marketing content, and how it applies to content marketing. If your content has a price listed, and effectively says ‘buy from us’ it’s sales

How to Make a Podcast and Why you Should

After investigating video blogging I then examined podcasting and audio content. Audio content brings words to life. It’s like listening to the radio, which is something most people do on a near daily basis. Audio is familiar and grabs the

A Few Top Marketing Tips

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As some of you may know, I was a guest speaker today at the BWS Live Event in Aberdeen, in an Ask the Expert session. I thought it would be a good idea to share a few of the tips

How to Tailor Information for Prospects

This is not like when you have a birthday party for your son or daughter and discover you have to account for a lactose intolerant guest who then has to be excluded from the jelly and ice cream ritual

How do you know if a lead qualifies?

Does anyone remember the uncertainty of what being the recipient of a shove in the playground meant? Ironically this backhanded action was deemed as a compliment in my day and one could take with some certainty that the giver of

Word of Mouth Marketing meets Inbound Marketing

I’ve never actually been to Italy but whenever it is mentioned a distinct image is conjured in my mind’s eye that encapsulates a simple and wholesome life. To me, the weatherbeaten washerwomen who adorn the town’s congregative fountain encapsulate a

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