-
Recent Posts
Blog Categories
Archives
Tags
advertising advice blog blogs business business advertising communication communications content copy copywriting copy writing customer acquisition customers customer service direct marketing email marketing facebook goals increase sales linkedin marketing marketing communication marketing plan marketing strategy messages networking offers promotion promotions review sales search engine optimisation SEO social media social networking start-up strategy success target audience targeting targets twitter web sites websites
Category Archives: copywriting
How the written word can be just as persuasive as a meeting
For centuries the written word has captured the attention of millions with its ability to transport a reader to another time or location, change their mood and even influence their behaviour. You may be wondering what exactly this has to … Continue reading
Posted in copywriting, marketing, sales
Tagged copy writing, marketing copy, selling trhough words, written communication
Leave a comment
Using analytics to ‘age’ your website
Firstly I would like to apologise for the last blog not being as advertised, but as you were left in the capable hands of the lovely Mrs Mitchell-Mehta who taught you about exhibiting must dos, it more than makes up … Continue reading
Posted in copywriting, search engine optimisation, websites
Tagged content, customers, SEO, websites
Leave a comment
The tell tale signs that your website is in the autumn of its life
Okay, okay, before you sigh at being reminded that summer is long gone and we are now destined to be clad in the best a sheep can offer for the foreseeable future, there is some good that can come out … Continue reading
Posted in copywriting, search engine optimisation, websites
Tagged content, copywriting, SEO, web sites, websites
Leave a comment
PR – Read all about it
We have all come across the ‘he said’, ‘she said’, chinese whisper culture that seemed to be as big a part of growing up as playtime at primary school was. And this is where most of us thankfully left it … Continue reading
Posted in business, copywriting, marketing
Tagged PR, press release, public relations
Leave a comment
Outsourcing…Yes or No?
Assuming that you are all now newly fledged business people, I am sure your heads are reeling from American football league sounding acronyms which you nod and smile in response to as if you have been using them for years, … Continue reading
Posted in business, copywriting, marketing, search engine optimisation, social media, websites
Tagged advice, copywriting, help, marketing, outsourcing, SEO, websites
Leave a comment
What’s in a brief, and why are they so important?
Yes you’ve guessed it, I am back with this week’s topic and not forgetting the promise I made to you last week, it is somewhat light hearted compared to the whole load of ‘do nots’ thrust upon you last week. … Continue reading
Posted in copywriting, marketing, sales
Tagged blog, brief, content, copywriting, marketing
Leave a comment
A Day in the Life… a song by the Beatles, a blog by a Début marketeer
It’s not all power suits and induced repetitive strain injury for us , we are modern day superheroes. A little more subtle in our appearance, and our approach to saving the world is fuelled by the desire to wipe out … Continue reading
Headlines vs different types of promotional material – 2:1 odds on headlines
Wow, is it really that time again? I cannot believe it has been a whole week since I imparted some more pearls of wisdom. You would think with all these pearls, gold dust ditties and nuggets, and little gems that … Continue reading
Posted in copywriting, marketing, sales, websites
Tagged advertising, blog, copy writing, headlines, marketing
Leave a comment
