Which Marketing Company should you Choose?

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From PR Agencies to SEO Specialists and everything in between, marketing is a broad, varied and often confusing discipline. Here is an explanation of who does what, and which marketing supplier you should use for which job. Advertising Agency These

How to Tailor Information for Prospects

This is not like when you have a birthday party for your son or daughter and discover you have to account for a lactose intolerant guest who then has to be excluded from the jelly and ice cream ritual

Inbound Content – what to give away and when

Last week I spoke about how to build customer personas in order to market to them more effectively and nurture them along their buying journey, and today we are going to look at other things that you can do in

Make your Content Valuable to Search Engines

Most of us will at some point in our lives have been labelled, tried some reinvention exercises to get rid of said labels, labelled others, and undoubtedly have been told not to as it was a “nasty trait of

How to make an impression with content

Regulars to this blog will probably have heard me speak about Inbound Marketing, and if there are any newbies in the room who haven’t yet heard that term this is what it means, in a nutshell; “ Inbound marketing refers

Inbound Marketing – all about the Content

If any of you have kids, or have been present at a children’s party, then you will know that no matter how pretty the wrapping is, whether the gift was hand delivered by Elsa from Frozen herself or whether the

Personalisation through Customer Profiling

“What kind of chair are you?” I was asked this question a few years ago now, when I started out as a copywriter. Obviously I had never thought of myself as a type of chair before so my answer went

The customer is always right Part 2

Thank you very much to Julie who saved my bacon last week when a lost passport issue intervened in my blog writing plans, but like she said, I am back in the hot seat this week and wanted to carry

Targeted email marketing

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As a nation of consumers we are exposed to countless marketing messages a day, be it standing at the bus stop, cleaning our teeth, queuing for lunch or consulting our phone for the latest social media update there will be

How to create content people want to see

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Have you ever been so excited about trying a new restaurant only to get there and find that the eccentricity of the menu leaves your appetite anything but whetted? Obviously, for the sake of progression and to stand out from

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