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From PR Agencies to SEO Specialists and everything in between, marketing is a broad, varied and often confusing discipline. Here is an explanation of who does what, and which marketing supplier you should use for which job. Advertising Agency These
As I’m now working closely with Red Evolution on inbound marketing projects, most of my blogging is happening over on the Red Evo website. Here are some recent highlights that you might find useful: Why Marketing is even more Important
In this video Bryony Thomas, author of Watertight Marketing, explains the difference between sales content and marketing content, and how it applies to content marketing. If your content has a price listed, and effectively says ‘buy from us’ it’s sales
After investigating video blogging I then examined podcasting and audio content. Audio content brings words to life. It’s like listening to the radio, which is something most people do on a near daily basis. Audio is familiar and grabs the
Much of the feedback from the last video – Why Video Blogging Should be in your Content Plan – consisted of questions about how to do it, how long it takes and what equipment you need. This video addresses these questions
As this week’s post is all about video blogging – why you should do it and how to get going, it’s only right that it should be a video blog! The main points (for those who prefer reading) are: Don’t
As some of you may know, I was a guest speaker today at the BWS Live Event in Aberdeen, in an Ask the Expert session. I thought it would be a good idea to share a few of the tips
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