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Author Archives: Julie Mitchell-Mehta
Developing a Social Media Strategy
I was lucky enough to be asked to speak about Developing a Social Media Strategy at Granite Online on 20 March. Here’s my presentation if you want to find out more. It may take a few minutes to load, … Continue reading
Posted in marketing, social media, social networking
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Should you use twitter?
I found this great infographic about Twitter. While it’s just a bit of fun, it does have a serious point in there too. It’s not just about stalking celebrities, and it’s vital to keep it professional – it’s a public … Continue reading
Marketing your business – a guilty pleasure?
I’ve noticed a few times recently that people have said things like,”I’ve finished updating my website, now I need to go and do some proper work” or “now I’ve sent out that mailing I can get on with some real … Continue reading
Posted in marketing, social media
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Top 5 reasons why you need a marketing plan
Really, you should have a marketing plan for your business. Here’s why: 1. Action. Having a written down plan (which is preferably stuck on your wall) will remind you to do something, anything, to generate the next batch of enquiries. … Continue reading
Posted in business, marketing
Tagged business, marketing, marketing plan, marketing strategy
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Email marketing – what is the law?
There continues to be a lot of confusion about what you can and can’t do when it comes to emailing your prospects and customers. There are two key points to note first: 1. There is a difference between emailing individual … Continue reading
Posted in business, marketing
Tagged direct marketing, email marketing, marketing, marketing law
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Accelerate your Marketing with Social Media
I was a speaker at Social Media Day in Aberdeen on 23 September, part of International Social Media Week. It was a great day with an interesting variety of topics. I was speaking about Accelerating your Marketing with Social Media. … Continue reading
Posted in marketing, social networking
Tagged facebook, linkedin, marketing, social media, twitter
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Google is your friend
Google is the most successful search engine because it not only searches, but it also finds what you are looking for. Google wants your website to be found by your potential customers because if they find your site, and it’s … Continue reading
Posted in marketing, search engine optimisation
Tagged search engine optimisation, web sites
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Are you setting the right goals?
In running, as in life and business, you need to make sure that you are aiming for the right target. Too high and you might just give up, too easy and you have no challenge. I competed at RunBalmoral 2011 … Continue reading
Lack of flexibility is big business’s loss
In honour of International Women’s day I wanted to write about a subject I feel really strongly about – flexible working, or more accurately, the lack of flexible working. The one major difference between men and women is that women … Continue reading
Leadership Lessons
I was reminded of this blog post this morning. Thought it was worth putting up again: I went on an extremely interesting “taster” session for a leadership course a couple of days ago. The course delegates work with horses to … Continue reading
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