I’ve been doing some research ahead of a (real life) networking event where we will be discussing Social Networking for Business.
Here are my top reasons for using Twitter, LinkedIn, Facebook or whichever platform is most appropriate for your business.
Use it to drive traffic to your website or blog
Use it to establish yourself as an expert in your field
Use it for customer service – listen and respond
Use it for research – find out what your customers are saying, doing , using, thinking
Use it for attracting new customers– engage your current customers so that they spread the word
Use it to differentiate your product/service from your competitors – add a bit of personality
Use it to source suppliers
Use it to ask business questions